Sunday, 12 January 2014

Uses and gratifications theory within music magazines

Uses and gratifications theory within magazine front covers.

Rolling stones:

Diversion within the rolling stones magazine is  extremely recognised as this music magazine is enormously popular therefore this magazine can divert you away from the reality of life and captivate your mind into the lifestyle of celebrities purely by reading their magazine.
The sell lines 'Elizabeth Taylor The Never-Before-Seen Rolling Stone Interview' takes the reader into a completely different time.

To help create personal relationships this magazine contains gossip which contributes to the user feeling companionship. E.g. who Rhianna is dating.

*Also being updated with information and the latest news may increase popularity for a person, such as Britney spears making a come-back which features in this magazine.

Within personal identity they have featured Rhianna as people may relate to the celebrities that are featured in the magazine and what they are saying. For example; inside Rhianna talks about her attraction to the dark side, the reader may agree and relate to this which helps them discover their identity.

Surveillance is shown through tour dates and event dates that are provided inside the magazine may help create companionships for people as fans will meet at concerts etc.
*The sell line ‘Rhianna strikes back’ makes the reader buy the magazine as they want to know what’s new with Rhianna.


Vibe magazine:

To create diversion for the media user reading about the new artist of Kendrick ‘The new god mc Kendrick Lamar’ takes the reader briefly away from reality and into the life of Lamar.

In order to help create personal relationships for the user the use of features such as ‘Your guide to the best’ and provides the user with the best ‘iconic cars, TV shows, athletes, life changing movies’ etc. This helps the growth of their popularity due to their recent increase of knowledge. Also ‘Kanye vs. R Kelly, who is music’s number one genius?’ this helps create personal relationships between people as they may discuss their similarities or difference in opinion on this specific topic.

‘Miguel sex, drugs and R&B’ helps the user find more out about their personal identity as they may agree or relate to the way he lives his life.

Lastly the surveillance used within this music magazine of ‘Vibe’ the sell line ‘The new god mc Kendrick Lamar’ attracts the audience and makes them want to find out about this artist and what he has to give to the music industry.

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