how did david carson go against the traditional

David Carson is one of the most unique,inspirational and influential graphic designers.He is extremely hands on,peculiar and has distinctive designs and mentality.He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout style for which he is known,hewas hired by publisher Marvin Scott Jarrett to design Ray Gun, an alternative music and lifestyle magazine that debuted in 1992.In the space of 1995-1998 Carson was doing work for Pepsi Col Ray Ban (orbs project), Nike, Microsoft, Budweiser, Giorgio Armani, NBC, American Airlines and Levi Strauss Jeans, and later worked for a variety of new clients, including AT&T Corporation, British Airways, Kodak, Lycra, Packard Bell, Sony, Suzuki, Toyota Warner Bros., CNN, Cuervo Gold, Johnson AIDS Foundation, MTV Global, Princo, Lotus Software, Fox TV, Nissan, quiksilver, Intel, Mercedes-Benz, MGM Studios and Nine Inch Nails. He, along with Tina Meyers, designed the "crowfiti" typeface used in the film The Crow: City of Angels.