Research methods

 

Research Methods

 

I will be using different types of research methods for AS Media such as primary research,secondary research,quantitative  research and qualitative research.

Primary research is research I will carry out myself. It is extremely helpful as it can provide you with personal feedback and information from others. For example an interview,questionnaire,surveys. Also the internet and textual analysis. 

Secondary research is research that somebody else has carried out, search engines,websites,books,magazines and journals etc. It is good to find out information about music magazines.Also the NRS is a huge help to magazine producers as it provides them with information such as the age of their buyers eg 15-34 and 35+ ,how many people buy their magazine in comparison to other music magazines and lastly tells them the type of class that are buying their magazine, ABC1 higher an C2DE lower. 

Quantitative research is an identification of patterns and trends therefore this helps pick a certain audience to target, e.g men tend to read Kerrang! than women, also which age are most likely to buy this magazine.( financial side) 

Qualitative research is fairly similar to primary research as it gets opinions and feedback of others,but is also concerned with people's ideas, thoughts and feelings about the magazine: such as an interview.