Print terminology

Print terminology 

 Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. This will help me with the construction/structure of my magazine and will ensure no errors.

1. Trim is where the product will be cut.

2. Bleed is the safe zone outside the trim area

3. Margin is the safe zone inside the trim area

Gutter, the space between columns of printed text.

This will help me when producing a double page spread. It will allow room for bindings in the magazine, also that my text will not get lost within the page. 

Ally it can help space out the writing on a page, this will help me separate the columns which will make it easier to read. 

A strap line is a short catchy sentence that represents a business, project or concept. It is a way of expressing something of what you do: what benefits you give your customers. This can help me with my magazine as it will catch the readers attention and be identifiable. Such as Maybelline: 'Maybe your born with it,Maybe it's Maybelline' 

A tagline is a small amount of text which serves to clarify a thought for, or designed with a form of dramatic effect. This can also help me for similar reasons. 

A pug is the little items/snippets either side of the masthead also known as 'ears' just like a pug. This will help me for extra information on my magazine cover. 

A pull quote/call out is  an excerpted line or phrase, in a larger or display typeface, run at the top of a page or in a mid-column box to draw attention to the text of the article or story from which it is quoted.  This will help me as it may gain interest from the buyer. 

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M.I.R.A is a term that will help me gain information about other magazines and also help me with information in order to produce my magazine. 

M - Media form - how you know? movie, mag, TV series

I - Institution - who made it? - was it a powerful company or a local company ex 

R - Representation - who or what does it show? Words or images

A - Audience - who is it for?  Younger/older 

Pass audience is someone who has not purchased your magazine but has read it from a family member/friend who has brought your magazine and left it hanging about the house or office etc. 

Other print terms in which will mainly help me with the presentation of my magazine: 

Serif font -is a small line attached to the end of a stroke in a letter or symbol.It is more traditional and trustworthy.

Sans serif - is the opposite to serif, it is more modern and trendy. (For a younger audience).

Masthead- The title of a magazine etc.

Uppercase- Capital letter opposed to lower case. 

Lowercase -Smaller letters as oppose to capital letters. 

Sells lines- snippets of information in order to sell the magazine. 

Mid shot- a camera shot which is from the waist above.

Long shot -a camera shot taken from a distance.

Close up- a close camera shot which is focused of the face of a person or detail of something. 

High angle - a camera shot which is elevated above the action.

Also primary,secondary,quantitative and qualitative research.