Vibe is an american music and entertainment magazine founded by producer Quincy Jones. Vibe magazine is based around Hip-hop and R&B music artists,actors and entertainers.There was a lot of confusion and debate as to when vibe magazine started out, truth be told it actually started in the early 90's.Vibe recently shut down in the summer of 2009.Vibe was owned both by Jones and Time, Inc. until it was sold to Miller Publishing. Recently after that, Vibe was then sold by Miller Publishing to Spin magazine. Vibe was owned by Spin for several years until it was bought by Wicks Group of Companies in 2006.The reason for these miss-judgments is that Inter Media Partners, LP had been promoting about the launch of the magazine continuously, what not a lot of people know is that it will just be a relaunch of vibe magazine with the new founded owners.Vibe magazine is issued every other month with a double cover, various artists that have been on the cover of vibe magazine are Miguel as shown above,Chris brown, Lil Wayne, Drake, Nicki minaj, Snoop dogg, Frank ocean, Mariah carey, Beyonce, R kelly ,Eminem etc.
What is the typical content?
The contents that vibe use in their magazine is music reviews and interviews and columns on artists and their music. They do features with 20 questions etc including the back page.They usually have a celebrity gossip column and also feature on up and coming artists.On the the other hnad vibe magazine also promote designer clothing and have devoted several pages to branded clothing designed by the music artists themselves, such as: G-unit by 50 cent and Nelly's apple bottoms.Therefore a music item like 'Beats' would be promoted in vibe magazine and are relevant for this day and age as various R&B/Hip-hop artists use 'Beats' headphones and often are seen wearing them in their music videos.
Target audience and distributer?
The target audience for Vibe magazine is primarily a younger audience.Mainly between the ages of 18-34 of followers of hip/hop. The distribution of Vibe can be done at selected stores although it is usually through their magazine website.
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